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to move your hand or an object onto the surface of something so that it touches it, usually with force:
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Teachers are not allowed to hit their pupils.
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This type of glass won't shatter no matter how hard you hit it.
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She hit her thumb with the hammer.
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They were going about 60 kilometres an hour when their car hit the tree.
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One journalist was hit in the leg by a stray bullet.
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That new shelf in the bathroom is too low - I just hit my head on it.
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1
to have an unpleasant or negative effect on a person or thing:
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Production has been badly hit by the strike.
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Demand for transatlantic flights has been hit by fears of terrorist attacks.
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That's when it hit me that my life would never be the same again.
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2
to shoot at or bomb a place or person, causing damage or injury:
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Two schools were hit during the air raid.
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He was hit in the neck by a bullet from a sniper.
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Try to hit the middle of the target.
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3
to arrive at a place or position:
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If we turn left at the next junction, we should hit the main road after five miles or so.
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Our profits hit an all-time high of $20 million last year.
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I just can't hit (= sing) those high notes like I used to.
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4
to like someone and become friendly immediately:
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I didn't really hit it off with his friends.
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Jake and Sue hit it off immediately.
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to kill someone:
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Three drug dealers were hit in the city over the weekend.
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6
a thing or person that is very popular or successful:
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The Beatles had a string of number-one hits in the 1960s.
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Your cake was a real hit at the party - everyone commented.
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They've just released an album of their greatest hits (= their most successful songs).
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7
a request to use a web page on the internet that is then counted to calculate the number of people looking at the page:
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Our page had 243 hits this week.
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the act of hitting something or someone, or an occasion when something or someone hits you:
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She gave him a hit on the head which knocked him flying.
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an occasion when something that has been thrown, dropped, shot, etc. at a place or object reaches that place or object:
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The rebel headquarters took a direct hit from a bomb during the attack.
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I scored a hit on my second shot.
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10
an act of murder:
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He was the victim of a mafia hit.
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11
to touch quickly and forcefully, with the hand or an object:
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Don’t hit your little brother!
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They were throwing rocks, and one of the rocks hit a window and broke it.
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She must have fallen asleep, and the car hit a tree.
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He’s so tall he keeps hitting his head when he goes through a doorway.
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One journalist was hit in the leg by a stray bullet.
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to have an unpleasant or negative effect on a person or thing:
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Commuters are going to be hit hard by the rise in gasoline prices.
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It just hit me that once she leaves, I may never see her again.
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to arrive at a place, position, or state:
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The company’s profits hit an all-time high last year.
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to make a thrown baseball move within the playing area by touching it with a bat (= stick):
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Rodriguez hit a high fly ball that was caught by the shortstop.
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someone or something that is very popular or successful:
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The musical is one of the biggest hits on Broadway.
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a base hit:
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Jason had three hits in four times at bat.
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the act of hitting someone or something, or an occasion when someone or something is hit:
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The hospital took a direct hit from a bomb.
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to have an unpleasant or negative effect on someone or something :
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Rising fuel costs hit industrial and rural areas worst.
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Companies tend to be slow to lay off employees when hard times hit, but they are quicker to cease hiring.
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be hit by sth Oil firms have been hit by a 10% increase in petroleum tax.
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be hit with sth A tractor made in the United States and shipped to Chile is hit with $25,000 in tariffs and duties.
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to reach a particular level or amount, especially a very high or very low one:
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Sales hit $300 million within the first three years.
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hit an all-time/a record high/low Last week property shares hit a record low.
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The company is very capable of hitting its targets well ahead of schedule.
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to experience a difficult situation or stop making progress with something:
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Talks between the bosses and the union yesterday hit a major setback.
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The project began smoothly, but then we began to hit some problems.
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to become available for people to buy:
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Although the toys are only just now hitting the market, a huge advertising campaign has been in place for several months.
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to be badly affected by something:
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Car makers were among the hardest hit as consumers bought fewer vehicles last month.
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The area has been hit hard by job losses in textiles and furniture.
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to reach a point at which no more progress can be made:
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The energy bill is expected to hit a wall in the Senate, where Republicans have enough votes to block it.
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to reach an extremely low level:
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The U.S. economy is beginning to show signs that it is hitting bottom and that a turnaround could get underway later this year.
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to become very successful:
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to suddenly stop being successful or stop happening:
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The main worry is that the economy might hit the buffers.
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Their plans to become one of the world's largest telecoms firms has hit the buffers.
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to immediately work hard and successfully at a new activity:
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Companies often expect staff to hit the ground running.
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to receive a lot of attention in news reports:
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He hit the headlines when he sold a million shares at £5.80 a share.
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to achieve financial success:
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to be a financial failure:
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The question mark is whether the company is going to hit the wall.
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a thing or person that is very popular or successful:
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a hit with sb/sth The Mexican restaurant is a huge hit with locals, who swear by the Mexican pizzas and fried bread dishes.
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Plans call for doubling both the workforce and production if the vehicles prove a hit.
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a visit to a particular website on the internet, which is then counted to calculate the number of people who see the website:
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attract/get/receive hits The site typically gets an average of about 400,000 hits a day.
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something that has an unpleasant or negative effect on a person or thing:
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a hit to sth Investors are worried about the direct hit to consumer confidence.
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For some businesses, the financial hit was substantial.
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to be badly affected by a difficult situation or problem:
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Consumer spending accounts for more than two-thirds of the nation's economic activity, so when consumers take a hit, so does the economy.
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The company recently took a hit to the tune of $4 million in health insurance costs.
