0 news that is a mixture of information and entertainment, often relating to people's private lives
Soft news can draw people to other political forums when the worlds connect - for better or worse.
As noted, these are the very individuals most likely to be persuaded by political messages encountered in a soft news context.
More media outlets cover major political events than in the past, including the entertainment-oriented soft news media.
It is therefore unsurprising that politicians court the soft news media.
While most of the effects of soft news are decidedly negative, the picture is not entirely bleak.
The third channel would offer soft news programming and gain 2,500 viewers.
Some newspapers will choose to be tabloids and cover crime, scandal, disaster, and soft news.
Most importantly, a large number of particularly persuadable potential voters are now tuning in to politics via soft news outlets.