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Soft news can draw people to other political forums when the worlds connect - for better or worse.
As noted, these are the very individuals most likely to be persuaded by political messages encountered in a soft news context.
More media outlets cover major political events than in the past, including the entertainment-oriented soft news media.
It is therefore unsurprising that politicians court the soft news media.
While most of the effects of soft news are decidedly negative, the picture is not entirely bleak.
The third channel would offer soft news programming and gain 2,500 viewers.
Some newspapers will choose to be tabloids and cover crime, scandal, disaster, and soft news.
Most importantly, a large number of particularly persuadable potential voters are now tuning in to politics via soft news outlets.
Consequently, soft news media raise attentiveness to foreign policy crises.
This involves tailoring messages to the sensibilities of soft news audiences, who constitute a large pool of relatively persuadable potential voters.
As the number of competitors increases, it becomes more likely a station will offer soft news as a programming alternative.
In other words, soft news shows focus on the travails of individuals, rather than the broader implications or consequences of policies.
Soft news coverage of politics is becoming mainstream.
This gives politicians an incentive to develop strategies for reaching out to soft news consumers.
Soft news talk shows, inexpensive to produce, have become popular fare on local television.
