0 an occasion when a product, service, or business is made available or opened for the first time, but only to a limited number of people at first:
1 to make a product, service, or business available or open for the first time, but only to a limited number of people at first:
We like to soft launch funds and establish a track record and these funds are no different.
The property portal is soft launching its revamped site with an additional search engine application.
The company has soft launched its blog and encourages input into content and design.
A soft launch permits a company to react to customer demands quickly and effectively, introducing new features which will ultimately make the product successful.
Initially it had planned a soft launch early in 2014.
It also means companies are allowed to make last minute changes to the product after the soft launch.
By time the initial season began, the league had totally dumped its original salary structure to suit the reality of the soft launch.
Soft launch methods diminish the backblast.
