0 (a word or phrase that represents) the main ideas or principles directing the way that someone behaves or the way that something is done -- lema, consigna
1 a motto or slogan used by members of a group of people who think (or act) alike -- lema, consigna
Of course, one of the watchwords that will appear in many of these reports is the word 'democracy'.
Cooperation is the watchword, not unilateral action.
The watchword has been given: an arms race and the militarisation of international relations.
At a national level, budgets are subject to a single watchword: austerity.
Safety must always be our objective and our watchword.
The worst decision that could be taken in a week’s time would be to continue in the same old way, in which clarity is hardly the watchword.
Sustainable development has to be the watchword.
Our watchword must be vigilance.
