0 the study of how people's brains react to advertising: --
While neuroeconomics has more academic aims, since it studies the basic mechanisms of decision-making, neuromarketing is an applied field which uses neuroimaging tools for market investigations.
Major corporations and research firms are jumping on the neuromarketing bandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter.
Consumer neuroscience is similar to neuroeconomics and neuromarketing, but subtle, yet distinct differences exist between them.
Neuromarketing research raised interest for both academic and business side.
The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, neuro-information system, etc.
Neuroeconomics is more of an academic field while neuromarketing and consumer neuroscience are more of an applied science.
Neuromarketing studies show that 75% of emotions are triggered by smell.
Advocates nonetheless argue that society benefits from neuromarketing innovations.
