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Advocates nonetheless argue that society benefits from neuromarketing innovations.
Neuromarketing studies show that 75% of emotions are triggered by smell.
Neuroeconomics is more of an academic field while neuromarketing and consumer neuroscience are more of an applied science.
The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, neuro-information system, etc.
Neuromarketing research raised interest for both academic and business side.
Consumer neuroscience is similar to neuroeconomics and neuromarketing, but subtle, yet distinct differences exist between them.
Major corporations and research firms are jumping on the neuromarketing bandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter.
While neuroeconomics has more academic aims, since it studies the basic mechanisms of decision-making, neuromarketing is an applied field which uses neuroimaging tools for market investigations.
