0 an ability to make money: --
Bankability has become of overriding importance in both film and sport.
His bankability as a pop star decreased as he got older.
Producers today cast shows for bankability, not realism.
New agricultural measures are aimed at improving the bankability of small farmers.
She was hired for the part despite reservations about her bankability.
NYA ORD
European
May 10, 2021
DAGENS ORD
Shimmer
bankability