Production companies are concentrating their efforts on fewer, more bankable, movies.
2 acceptable to a bank:
bankable checks
The report's aim was to use community finance to enable communitybased initiatives to become a 'bankable proposition' that would encourage the interest of commercial banks.
The star actor's individual style was a highly bankable commodity, and new plays were carefully tailored to his precise needs and preferences.
That is, the role of the state is simply to boost new bankable and commercially viable investment projects, usually of gigantic proportions.
Such strategies cast everything within a profit-seeking and ' bankable ' framework which allows very little space for tackling the social and ecological implications that the various projects engender.
Flannel is not enough and fudge is not bankable.
The only bankable equation for a commercial broadcaster is the ratio of viewers to pounds spent on programming.
The projects that it funds are viable, but not bankable.
This is a bankable assurance and should be treated as such.
