0 an ability to make money:
His bankability as a pop star decreased as he got older.
Bankability has become of overriding importance in both film and sport.
She was hired for the part despite reservations about her bankability.
New agricultural measures are aimed at improving the bankability of small farmers.
Producers today cast shows for bankability, not realism.
NYA ORD
European
May 10, 2021
DAGENS ORD
Shimmer
bankability
