0 a way of trying to sell something to someone by persuading them gently:
The training brochure deliberately adopts a soft-sell approach.
1 a way of trying to sell something to someone by persuading them gently that they want or need it:
I suppose that, like others, it could have been taken in by the kind words, the soft sell and a few behind-the-scenes assurances.
They suggest the soft sell and gentle guiding principles.
It really is a soft sell organisation.
This is the soft sell approach.
Soft sell strategies have logical appeals, emotional appeals, advice and praise.
As he said: there is no such thing as the hard sell or the soft sell.
Soft sell is also less likely to be irritating to consumers.
General motivational strategies include soft sell versus hard sell and personality type.
