0 the use of a country's cultural and economic influence to persuade other countries to do something, rather than the use of military power:
Soft power can rest on the appeal of one's ideas or the ability to set the agenda in ways that shape the preferences of others.
Will we continue to be a soft power, striving for multilateralism without being in any way active on the international scene?
That soft power is growing, as demonstrated by our election monitoring, observation, democracy campaigns, and so on.
However, where has this 'soft power' got us?
Soft power in foreign policy has been defined as making others want what we want.
In a nutshell, soft power is based on people's ability to achieve positive outcomes by attracting and persuading others to adopt their goals.
Those assets all equip us to play a significant—perhaps unique—role in exercising soft power and influencing the world for good.
Soft power is the capacity an international player has to influence others by non-coercive means, such as cultural dynamism.
