0 behaviour or activities that make people believe that a company is doing more to protect the environment than it really is:
The campaign was little more than greenwashing to improve the oil company's image.
The environmental movement has warned consumers against greenwashing, saying that when businesses use terms such as "environmentally friendly" and "green" they are often meaningless.
Despite the greenwashing, it's not clear to me that he really intends to take strong action on climate change.
Privately, some haulers accuse each other of greenwashing, or falsely hyping their environmental credentials.
Greenwashing involves taking an existing product and spinning its environmentally-friendly virtues even if there are none.
