0 to make people believe that your company is doing more to protect the environment than it really is
1 an attempt to make people believe that your company is doing more to protect the environment than it really is:
Campaigners say the ads are greenwash.
2 an attempt to make your business seem interested in protecting the natural environment, when it is not:
3 to try to make your business seem interested in protecting the natural environment, when it is not:
Ecologists complain about major corporations "greenwashing" their activities with small payouts to support environmental initiatives.
This discusses the greening of agriculture in the context of rapidly globalizing economies and the emergence of the troubling greenwash syndrome.
If they drop one of their key manifesto pledges, their environmental rhetoric will be seen as nothing more than greenwash.
Some have criticised the use of carbon offsetting by certain businesses as an example of greenwash.
If they drop one of their key manifesto pledges, their environmental rhetoric will be seen as nothing more than greenwash.