0 the act of broadcasting something or making it available at the same time as something else that contrasts with it, in the hope of attracting an audience:
In a risky counterprogramming move, NBC pitted its hit, Heroes, against Fox's anti-terrorist thriller, 24.
Another counterprogramming triumph was the 2005 summer drama "Crash".
Paramount executives are banking on the counterprogramming strategy of serving up sophisticated fare to adult audiences when they are tired of frivolous shows.
The decrease in counterprogramming was also attributed to commercial films catering to more demographics, particular the female demographic.
In some cases, cable programming stirred community reaction and was followed by counterprogramming.
Studios also engage in counterprogramming in response to major non-film events.
