0 a way of trying to sell something to someone by persuading them gently: --
The training brochure deliberately adopts a soft-sell approach.
1 a way of trying to sell something to someone by persuading them gently that they want or need it: --
This is an example of corporate branding, and soft selling a company.
The strategy behind this kind of original content created by companies or advertisers is to reach the exact audience segment intended for a given product, utilizing a soft sell technique.
It is widely considered a classic soft sell advertisement.
He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of consumer engineering.
General motivational strategies include soft sell versus hard sell and personality type.
Soft sell is also less likely to be irritating to consumers.
As he said: there is no such thing as the hard sell or the soft sell.
Soft sell strategies have logical appeals, emotional appeals, advice and praise.
