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I suppose that, like others, it could have been taken in by the kind words, the soft sell and a few behind-the-scenes assurances.
They suggest the soft sell and gentle guiding principles.
It really is a soft sell organisation.
This is the soft sell approach.
Soft sell strategies have logical appeals, emotional appeals, advice and praise.
As he said: there is no such thing as the hard sell or the soft sell.
Soft sell is also less likely to be irritating to consumers.
General motivational strategies include soft sell versus hard sell and personality type.
He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of consumer engineering.
It is widely considered a classic soft sell advertisement.
The strategy behind this kind of original content created by companies or advertisers is to reach the exact audience segment intended for a given product, utilizing a soft sell technique.
This is an example of corporate branding, and soft selling a company.
