0 the habit of always buying a product with the same name, made by the same company: --
1 the habit of always choosing to buy a particular product or brand: --
In particular, the documents refute totally the suggestion made by apologists for the industry that advertising and sponsorship are concerned only with attracting and maintaining brand loyalty.
The brand loyalty argument would be more convincing if each manufacturer produced a single brand.
The industry claims that it is only about maintaining brand loyalty.
After three days, brand loyalty may be lost.
Finally, rules on labelling should be tightened so that pigmeat can develop its own brand loyalty over time.
It is, the industry claims, only about maintaining brand loyalty.
The industry maintains that advertising is aimed at promoting brand loyalty, persuading people to switch brands or launching new brands.
Consumers are fickle and brand loyalty is declining.
