0 the name given to a particular product by the company that makes it
1 the special name a company gives to its products or services:
3 the name a company gives to one of its products, so that people can easily recognize it:
popular/famous/well-known brand name It is one of the most famous brand names in world banking.
leading/established/strong brand name Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.
under a brand name They import supplies and distribute them under their own brand name.
4 a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name:
Is sufficient being done about the over-prescription of drugs and the prescribing of expensive brand-name drugs?
The fact that they are usually sold next to the brand-name product and at a cheaper price suggests that they are not.
We need to use marketing experts for generic marketing and for regional and brand-name recognition.
It is a higher risk than investment in brand-name, quoted companies.
At least some of its older products continue to be distributed under the original brand, ostensibly due to high brand-name recognition.
The keys to success were a large variety of high-quality brand-name merchandise, high turnover, reasonable prices, and frequent special sales.
