0 (a word or phrase that represents) the main ideas or principles directing the way that someone behaves or the way that something is done:
Their watchword was corporate privilege; correspondingly, their dominant disposition was exclusion.
The watchword for most of what ensued is consistency, but of style rather than substance.
The sceptic's watchword is relevance, but the question then is relevance to what?
Racial separation was the new watchword on the mainland and in the colonies.
This remains the watchword of our editorial policy.
We live in days of autonomy, where the watchword is patient- or family-centered care.
Religion sought all-or-nothing answers; the watchword in every legal answer was balance.
Londe's watchword to "replace the observer" covered only half of the story.
