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At that time the average click-through rate for ads on the site was estimated to be an abysmal 0.008%.
Poor click-through rates signaled that portals were failing to deliver on their promise of direct-marketing riches.
We're getting click-through rates on our ticker at the bottom of the video screen of around 1% to 2%.
Using questions in the copy rather than statements can increase the click-through rate by up to 16%.
