0 a measurement of the number of people looking at an item or a page on the internet who then follow a link (= a connection between documents) to another page or website:
1 the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement:
At that time the average click-through rate for ads on the site was estimated to be an abysmal 0.008%.
Poor click-through rates signaled that portals were failing to deliver on their promise of direct-marketing riches.
We're getting click-through rates on our ticker at the bottom of the video screen of around 1% to 2%.
Using questions in the copy rather than statements can increase the click-through rate by up to 16%.
