Betekenis van brand loyalty In het Nederlands

• 0 the habit of always buying a product with the same name, made by the same company:

  • All manufacturers want to encourage brand loyalty to their own products.

• 1 the habit of always choosing to buy a particular product or brand:

  • build/create/develop brand loyalty The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty.

  • encourage/maintain brand loyalty

  • More than 60% express strong brand loyalty when they buy food and beverages.