0 the activity of selling a different product to someone who is already buying a product from the same company
Recommending is closely related to cross-selling and also to advertising.
A great deal of profitable cross-selling can be achieved with new financial products from their large base of members.
Investors are bombarded by cross-selling between banks and building societies, and are exposed to the highly dubious practice of cold calling.
I accept that there are regulations that are intended to prevent that from happening, but the industry still raises concerns about the possibility of cross-selling.
Though there are some ethical issues with most cross-selling, in some cases they can be huge.
Though common, that kind of cross-selling can leave a customer feeling poorly used.
The approach to the process of cross-selling can be varied.
Selling add-on services is another form of cross-selling.
