0 to sell another further product or service to a customer who is already buying a different product or service:
That means that people will not be able to cross-sell the products that they have in this country in the single market.
Uplift modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling.
Any identified relationships can then be used to cross-sell and up-sell in the future.
Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers.
These predicted offerings can then be shown to the customer through cross-sell, email recommendation and other channels.
Skills include identifying target markets and customers, understanding and positioning product features and benefits, and identifying up-sell and cross-sell opportunities.
