Meaning of merchandising In English

• 0 products connected with a popular film, singer, event, etc., or the selling of these products

• 1 the activity of advertising or selling goods

• 2 products connected with a popular film, event, famous person, etc., or the selling of these products:

  • They hope to raise £12m from the sale of tickets and merchandising.

  • merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits.

  • Warner Bros owns exclusive merchandising rights to the Harry Potter character.

  • merchandising activities/deals/opportunities

• 3 the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.:

  • Sales growth has been hurt by a misguided merchandising strategy.