Meaning of strategy In English

• 0 a detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations:

  • The president held an emergency meeting to discuss military strategy with the Pentagon yesterday.

  • Their marketing strategy for the product involves obtaining as much free publicity as possible.

  • [ + to infinitive ] We're working on new strategies to improve our share of the market.

  • Follow this strategy for avoiding minor mistakes.

  • We offer a group therapy session that teaches coping strategies.

• 1 a long-range plan for achieving something or reaching a goal, or the skill of making such plans:

  • [ U ] Chess is a game that requires strategy.

• 2 the way in which a business, government, or other organization carefully plans its actions over a period of time to improve its position and achieve what it wants:

  • Business environments and strategies are constantly changing in response to economic and financial variables.

  • She redefined how companies think about strategy.

  • The group's report represents a fundamental change in strategy.

  • a strategy for doing sth How has the slowdown in the current business cycle affected your strategy for growing the business?

  • a strategy for sth The company president has mapped out a strategy for sustainable growth in the 21st century.

  • a strategy of sth The group's strategy of overseas diversification helped it overcome tough conditions at home.

  • a strategy of doing sth The airline is now reaping the rewards from its strategy of cutting seat numbers and focusing on higher-paying business passengers.

  • develop/design/produce a strategy Companies must develop strategies for adapting their brands to changing trends in the marketplace.

  • outline/formulate/identify a strategy In order to expand your e-business operations, you need to formulate a clear strategy.

  • work on/work out/come up with a strategy CEOs and top government officials should try to come up with a strategy for economic development that isn't simply a series of short-term political payoffs.

  • pursue/follow a strategy They are pursuing a strategy of acquisitions to spread their third-generation mobile technology beyond the domestic market

  • a long-term/overall strategy Pricing is only one element of an overall strategy to curb congestion.

  • a good/successful/winning strategy

  • an expansion/growth/acquisition strategy

  • marketing/management/investment strategies

  • sales/pricing strategies