Meaning of brand In English

• 0 a type of product made by a particular company:

  • This isn't my usual brand of deodorant.

  • When I go to a supermarket I usually buy own ( US store) brands (= the cheaper products with the shop's own name on them).

  • a team that plays a distinctive brand of football

  • Do you like his brand of humour?

• 1 a piece of burning wood used to give light

• 2 a mark that is burned or frozen into the skin of an animal such as a cow to show who owns it:

  • The brand was still visible on the animal's hide.

• 3 to say that you think someone is the sort of person that is stated:

  • Because of one minor offence he was branded (as) a common criminal.

  • The newspapers have branded the rebel MP a fool.

• 4 to mark an animal such as a cow by burning or freezing its skin to show you own it:

  • The cattle were rounded up and branded.

• 5 a type of product made by a particular company:

  • This isn’t my usual brand of deodorant.

• 6 a special symbol on the skin of an animal that shows it belongs to someone:

  • cattle brands

• 7 to consider or refer to someone as being bad or as having done something bad:

  • They branded him as a man without moral convictions.

• 8 to mark the skin of an animal with a particular symbol to show that you own it

• 9 the name of a product produced or sold by a particular company:

  • It was to become the leading brand of specialty coffee in North America.

  • The group is expanding its key brands north of the border.

  • a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands.

  • a fashion/fast food/car brand

  • domestic/international/global brands

  • premium/luxury/quality brands

• 10 to give a product a particular name or label in order to sell it:

  • We want these local craftsmen to realize the commercial benefits of branding these products.

  • brand sth as sth Many consumers are more likely to buy products branded as Fairtrade.