Meaning of advertising In English

• 0 the business of trying to persuade people to buy products or services:

  • Fiona works in advertising.

  • the advertising industry

• 1 a business that makes things known generally or in public, esp. in order to sell them:

  • an advertising campaign

  • She works in advertising.

• 2 the activity of making products or services known about and persuading people to buy them:

  • TV/online/radio advertising Understand how effective online advertising is and how different users react to different kinds of adverts.

  • cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards.

  • Around half of its $2.6m revenues last year came from advertising.

  • The company has also halved its advertising budget, the simplest and easiest cost to cut.

  • advertising costs/revenue

  • an advertising strategy

• 3 the industry involved with making products or services known about and persuading people to buy them:

  • She works in advertising.

  • the advertising business/industry/sector Marketing on social networking sites is a fast-growing part of the online advertising business.

  • an advertising executive/manager

  • an advertising company/group

• 4 pictures, signs, pieces of film, etc. that are used to advertise products or services:

  • They stopped using his image in their advertising after his arrest.

  • We spend a lot of money on TV commercials and other advertising.