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Laments that the rise of soft news reflects a general decline in tastes also miss the economic factors driving news content.
Finally, while soft news coverage of politics includes substantially less policy content than hard news reporting, such programs nevertheless do impart substantive information to viewers.
Soft news outlets cover such stories differently than their traditional news counterparts.
The lesseducated and less-politcally engaged members of the public - the heaviest consumers of most soft news programs - drive this aggregate trend.
More media outlets cover major political events than in the past, including the entertainment-oriented soft news media.
While most of the effects of soft news are decidedly negative, the picture is not entirely bleak.
Exposure to soft news is thus more likely to influence apolitical individuals than political sophisticates.
Typical viewers watch soft news primarily, albeit not necessarily exclusively, to be entertained.
