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The platform was built to help experts focus on content creation, and not the technical aspects of building landing pages and membership sites.
In short, it is a landing page.
Unlike a single landing page, a conversion path does not ask for a desired action, or a "conversion", until a respondent has self-segmented.
In all, they have conducted tests with over 10,000 landing pages across 1 billion email sends and 5 million telephone calls.
These include, amongst others, the areas of keyword expansion, search query analysis and advertising copy suggestions, as well as controlling of the landing page or trademark protection.
In all, the original website had 10 landing pages.
The site archive was deleted and visitors to the site were greeted by a landing page informing of the site's closure.
The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
