0 the qualities of a company that make it different from other companies, and the images, words, etc. that it uses to make itself familiar to its customers, for example in its advertisements, on its letters, etc.: --
As part of the process of developing our corporate identity we have recently introduced a new logo and new letterheads.
We can complete it step by step however long the road is and it can't be completed however short the road is if you don't even mark your footprint.
Vi kan slutföra det steg för steg hur lång vägen än är och den kan inte slutföras hur kort vägen än är om du inte ens markerar ditt fotavtryck.