0 a brand name --
1 → brand name noun --
2 a name used by a company in dealing with customers, which may not be the same as the one it uses for legal purposes: --
The fund management operation uses the trade name Morley.
You may have a recognised trade mark for what is, after all, a common substance including a trade name.
Such a procedure would, after all, not cost the owner of the trade name anything.
Equally, it will not protect the misleading goods because they are sold under a misleading trade name.
Such a procedure, after all, would not cost the owner of the trade name anything.
Franchise schemes in which franchisees acquire the right to use a trade name or design owned by franchisers are also trading schemes.
However, one of the terms of the agreement is an end to the television advertising of cigars in the same trade name as cigarettes.
These remedies are generally asked for by their brand or trade name.
The trade name is not important as long as the product is the one we want.
