0 the practice of looking at something you want to buy in a shop and then later buying it online, usually at a lower price: --
Showrooming represents a significant threat to traditional "bricks and mortar" retailers.
Showrooming enables consumers to make more informed purchases.
Showrooming enables shoppers to make more informed purchases.
When shoppers engage in showrooming, and then purchase goods directly through a product manufacturer's online store, product manufacturers make a greater margin on each sale.
