By being arch rather than schlocky.
Yeah, it's slick, and even schlocky in places... but it's also terrific.
This is something out of a schlocky pulp novel with the science of the show dissolved into complete technobabble.
The sheer cheapness of it makes it look unprofessional and schlocky and like it's just about to fall over.
a glossy mix of interviews, singing and schlocky celebrity guest slots
Industry watchers criticize him for running schlocky, unsafe hotels.
The songs are kind of soft-rock or pop hits, a bit schlocky.