They insert puffery and spin.
Inflated praise in the form of flattery and puffery has a similarly lengthy history.
Statements in a contract may not be upheld if the court finds that the statements are subjective or promotional puffery.
His exhibitions of individual works were accompanied by promotion, ticket sales, and, in the words of one critic, a vast machinery of advertisement and puffery.
We know that in the case of advertising a certain amount of what is technically called "puffery" is allowed, and that is understood.
Summitry, so often derided by professional diplomatists and scholars as sheer puffery, proved to be remarkably useful in the late 1980s.
Her broadest claim, to have invented the mannequin, or live fashion model, was a blatant piece of self-puffery.
Consumer-directed health care: promise or puffery?