0 a way of advertising a product by supplying it for use in films or television programmes --
1 a form of advertising in which a product appears or is mentioned as part of a film or television programme: --
Secondly, there are currently no rules to the effect that product placement – for children, for example – must be prohibited in various kinds of content.
Yet product placement of these products has been treated differently in this vote today.
The research undertook a survey of a 10-year sample of contemporary films, examining the increasing role and importance of product placement in them.
It is ridiculous to try to ban conventional tobacco advertising while leaving an enormous loophole in relation to product placement.
I have not received any representations on product placement.
That is why it is important to have horizontal prohibition of product placement for children.
Nowadays, we have the problem that product placement is almost everywhere, but is illegal in some countries.
We have to recognise that product placement exists.
