0 in television and radio broadcasting, the time when the largest number of people are watching or listening: --
1 the period between 8 and 11 at night when the largest number of people are watching television: --
prime time programs
2 in television and radio broadcasting, the time of day when the largest number of people are watching or listening: --
3 a good time for doing something: --
4 (not) ready to be sold or presented to the public: --
This technology is not ready for prime time.
There are at least three good reasons why the debate should be in prime time next season.
They have been debated in prime time already for about one and a half hours.
It is very gratifying that we use prime time in this way.
If other people had cared about it, they would have been here and not asked for what is called "prime time".
I would have thought that if any subject deserved prime time it was this.
I did not raise the matter at prime time.
Either the debates should not take place, or, if they do, they take place in prime time.
The debate should be held in prime time.