0 a company that is the first to decide on a price for a particular product or service, which is then copied by other companies selling similar products or services: --
A price leader will emerge and set the general industry price for a product.
1 a product that is priced lower than usual to attract customers to a store or website: --
Price leaders are often sold below the cost price.
NYA ORD
European
May 10, 2021
DAGENS ORD
Shimmer
price leader