0 used to refer to a way of selling products that is the same and equally good for the customer whether they are buying from a computer, a mobile phone app, etc., or in a physical shop: --
Customers interacting with an omni-channel experience spent 4% more in-store and 10% more online.
Omni-channel retailing is a new concept in which all sales and interaction channels are considered together.
In an omnichannel environment, channels are used seamlessly and interchangeably during the search and purchase process.
A new concept called omnichannel retail was introduced to describe retail environment where all channels, both in online and offline are seamlessly integrated.
Omni-channel marketing has become key to marketing success as customers engage with companies.