0 a small area of trade within the economy, often involving specialized products: --
1 a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit: --
The problem is that it is such a closed niche market that very few people have moved into it.
That area of information technology, of finding a niche market, is one at which we are extraordinarily good.
Some say that the answer is to opt for niche market specialism, but that makes producers more fragile.
Some people say that this is a small niche market.
We should not see organic farming as a small niche market.
Relying on a targeted niche market means that a producer cannot go in and out of a product according to economic circumstances.
The company in her constituency has clearly taken initiatives and found a niche market, but nevertheless finds the industry fiercely competitive.
These products should not become a costly niche market.
