Matcha exposed to oxygen can easily become compromised.
Macarons can be found in a wide variety of flavors that range from the traditional (raspberry, chocolate) to the new (foie gras, matcha).
This gives a finer texture to higher grades of matcha.
A number of cafes have introduced lattes and iced drinks using matcha powder.
Genmaicha is also sold with matcha (powdered green tea) added to it.
For example, it is added to genmaicha to form what is called "matcha-iri genmaicha" (literally, roasted brown rice and green tea with added matcha).
It consists of three bean paste beads of three flavors, matcha, egg, and red bean paste.
The name indicates its intended eventual milling into matcha.
