0 a word said by someone performing a trick to help it work successfully: --
During the year, we have already learnt that the most frequently used magic word is ‘sustainable’, which is used without thinking to label all concepts.
In terms of outcomes, the magic word was "efficiency", which was defined in two senses.
The magic word "money" is not properly analysed in defence terms.
We go to the textile industry and say, "redeployment"—the magic word.
After all, one more perpetual student is neither here nor there, especially as his activities are covered by the magic word "research".
It is not a magic word when it comes to gilt-edged stock, or any stock.
They seem to be saying that the use of some magic word like abracadabra will put everything right.
All this is contained in the magic word "productivity".