0 living and behaving in ways that mean you get as much pleasure out of life as possible, according to the belief that the most important thing in life is to enjoy yourself --
However, he accepts certain objections to hedonism, and so ends up rejecting utilitarianism.
Reflecting on this, he comes to see that his own life would indeed be better for him if he too abandoned hedonism for weightier goals.
Therefore, according to general hedonism, the level of the blank life is the neutral level.
The second option is no better for hedonism.
But his third argument against general hedonism depends on exactly this claim.
Further, general hedonism gives us not only a neutral level, but a non-vague one.
Towards the end of the book, he includes a sub-section (242-3) which criticizes personal hedonism.
He in effect divides these objections into two classes: those that target consequentialism, and those that target hedonism.