0 the fact of a rate, amount, or quantity becoming smaller or lower: --
Hotels have recorded a falling-off in reservations this summer.
1 a gradual reduction in the price, amount, level, etc. of something: --
a falling-off in sth There has been a falling-off in traffic to our website recently.
Our business experienced a major falling-off when a hypermarket opened just a mile away.
Indeed, some £900,000 capital investment has not been fully utilised due to the falling-off in sales in 1976–77.
I am certain that the falling-off in demand can be explained partly by the enormous expenditure on armaments, and the psychological influences of that expenditure.
If there has been a falling-off in standards of behaviour and in our manners, why is that so?
The other, if that is avoided, is a return to a falling-off in demand, and what we used to call industrial depression.
The statistics show that there has been a falling-off in the rate of growth of consumer credit as a result.
What is to happen when there is a subsequent falling-off in performance?
There is bound to be at first, at any rate, a falling-off in the re- venue.
In 1910 the falling-off was 39,000; in 1912 it was 45,000.
