0 a style, activity, or interest that is very popular for a short period of time: --
1 a style or activity that suddenly becomes popular but which usually does not stay popular for very long: --
It is contrasted with quick success, temporary fads, throw-away commodities, and cultural fast-food.
One became as it were vaccinated against fads.
I sympathize with the detractors, sharing their dislike for commodity culture and their revulsion at the transformation of aesthetics into a brand or fad.
The fad for equestrian portraiture was launched in the early 1860s.
This is a straightforward way of incorporating into analysis nonprice variables that affects choices, such as congestion, fads, or information contagion.
You have to apply a lot of judgment, so that you don't go running off on some nonproductive fad.
The southern half of the main roof provided a private terrace for nude sunbathing, following the health fad of the day.
It was a new scientific discourse, but phrenology was also a public rage, a sweeping fad, a craze.
