0 used in connection with radio to refer to the times during the day when many people are listening in their cars travelling to or from work --
1 the time during which people drive to or from work, considered to be a good time for radio advertisements: --
The average drive time to work for residents who work outside the home is 17.5 minutes.
His home improvement tips are also broadcast across 350 radio stations weekdays during morning drive time.
Headlines are broadcast during weekday breakfast and drive time shows along with two 5-minute bulletins at 1pm and 5pm.
For example, if purchasing drive time on the radio, some daytime and evening spots will increase the audience.
The program was one of the highest rated shows in the competitive drive time slot prior to being moved, mostly unchanged, to its morning slot.
Until late 2007, they had the weekday afternoon 4-7pm drive time slot.
The station's other programming expanded, with music during morning and afternoon drive time hours on weekdays.
Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service.
