0 the showing of two different films, one after the other, in a cinema --
1 a movie event in which two different movies are shown one after the other --
By the middle of the 1930s, the double feature was the dominant exhibition model across the country, and the majors responded.
After a film's opening run, it was off to the nabes and the hinterland, the subsequent-run market where the double feature prevailed.
He turned to directing television when there was less need for low-budget movies to serve as the second half of a double feature.
This double feature format continues to this day.
The trailer for the double feature also included this claim.
Working the suburban relief roster, he screened a double feature at a different cinema every night, ten different movies per week.
The animated short was shown as double feature.
The film played at smaller theaters and even as a second film in a double feature.
