0 market research (= finding out what customers want) that can be done from a desk, for example reading reports or looking for information on the internet --
1 a type of market research that involves collecting and examining information that already exists and is easy to get, such as company records, published government reports, and information in newspapers, magazines, and on the internet: --
According to desk research, youth team opportunities was a main reason the club obtained planning permission for the centre.
Documentary desk research involves finding references to landscape features in primary and secondary sources.
Experimental designs, desk research, and secondary analyses of existing databases are relevant research methods here.
The method involved a combination of desk research, in-depth case study and survey research.
In all cases, the interviews were used to update the information retrieved from desk research.
