0 activities that use one product to advertise another: --
1 the fact of advertising related products from different companies at the same time: --
Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
Cross-promotion between the book and film industries has been very successful.
2 the fact of a company advertising one of its products in or on another of its products: --
Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both.
Also, it facilitates cross-fertilisation of ideas and cross-promotions of staff, and produces better careers for the people concerned.
He cites the cross-promotion and support which comic book-based properties adapted for the screen receive, whereas video game companies often sell off the license and then forget about it.
Movie tie-ins are good examples of cross-promotion.
Heyzap offers multiple ad formats including interstitial, video, and cross-promotion.
The two stations did, however, occasionally do cross-promotion.
His talents lie in the areas of entertainment management, cross-promotion and copyright law.
Some promoters have used cross-promotion style angles to further interest.
